CUSTOMERS INVESTMENT AND SAVINGS ATTITUDE TOWARDS POST OFFICE– AN EMPIRICAL STUDY WITH REFERENCE TO CHENNAI

Abstract

Investment and Savings are the foremost concern for an individual where to meet the future expenses and for the future security purpose. Investments are being popular since 1980. Post Office Savings and Investment Schemes are like the commercial banking schemes which offer several opportunities for the investors. Liberalization and Globalisation has brought the revolution and created the investment possibilities for the investors. However, India POSB has and continuously placed itself as a trustworthy agency of Government of India. It is due to its cutthroat advantage of geographical accessibility and product isolation on the important attributes of safety, security and risk free factor. The study focuses on the customer behaviour in selecting the investment schemes provided by the Post Office and the factors which are influencing for the investment in various schemes.  This research paper attempts to find the level of awareness and the satisfaction on the various Post office Savings Schemes.