ROLE OF SOCIAL MEDIA IN PURCHASE DECISIONS– AN ANALYSIS ON CONSUMER PERCEPTION

Abstract

            Social media is a computer- base tools that helps for sharing the information, ideas, etc during build actual networks and community. Social media refers to the website and the applications with the purpose of allow consumers to share and get content fast. Many persons use social media as applications on their phones, tablets, also computer. The social media marketing power is to connect and share information with many people in globally. The social media helps the consumers to interact with each other and it helps to develop the relationship with other peoples. Social media is an intimate way to connect with other peoples. Social media advertising provides benefits to consumers to get an idea about new products and it helps to share the information with friends, families, and relatives. Social media advertising is inexpensive. In social media the advertising budgets start at low prices and it helps consumers to get updated information related to their products. The social media platforms grow organically and quickly. Social media advertising opens the door for the consumers. The main aim of this study is to find out the connection between consumers in social media advertising. The study is focused on primary data which has been collect by issuing a questionnaire of 60 respondents.  The result of the study is analyzed using a simple percentage analysis and Analysis of variance.