CONSUMER PERCEPTION TOWARDS UPI BASED MOBILE WALLETS

Abstract

Banking industry has undergone many changes due to the changes in technology and to cope up with the changing needs of customers. All banks were computerized and banks started giving services through online. Various modern technologies has also been adopted by the banks like ATM, Internet banking, Mobile banking, Wallet services etc..  With the introduction of all these technologies the customers need not have to visit the bank for using most of the banking services. Hence this paper presents the findings of the research work done on the Customer perception towards UPI base Mobile Wallets. Researcher has adopted descriptive research method, and collected 150 samples using structured questionnaire. Collected data has been analysed with the help of ANOVA and Frequency analysis.