INNOVATION IN CONSUMER CONFINEMENT IN GREEN PRODUCT FOR PERTAINING TO CUSTOMER VALUE
Abstract
In a today’s technology development and the population growth the environmental issues are raising in India. This environmental problem is sizzling the organization has used the green marketing products for the concern about the human care. Green product development is the innovative technique to attract more customers and make the environment eco-friendly. The green product is used for customer confinement by various benefits to the organization in terms of increasing the organization profit, innovative technique for retaining the existing customer. The researcher focuses on the green product the innovative technique used for the customer confinement, automatically the profit of the organization and no need to spend much time to capture a new customer. The researcher use convenience sampling technique and the sample size is 45 the respondents are the customer, the primary data is collected through online survey by the questionnaire. The research will enhance the organization to confine the customer and increase the profit of the organization.