PERFORMANCE MEASUREMENT OF SELECT PRIVATE BANKS IN CUDDALORE DISTRICT – AN ANALYSIS

Abstract

The study was intended to analyse performance of select private sector banks in Cuddalore district through opinion of the employee respondents.  This study selected three private sector banks as sample such as ICICI Bank, HDFC Bank and Axis Bank.  The primary data ware collected through questionnaire. The study used simple percentage, mean score and ranking method for analyzing the data.  The study found that the awareness level was high in case of internal business process prospective followed by customer perspective and return on investments and awareness level was found to be low in case of CAMEL framework followed by Learning and growth perspective.  Majority of the respondents opined that customer relationship was important for improvement of business followed by customer services and technology and the factor brand image was least important. It was also found that customer perspective stood at first rank in the measurements of operating performance of banking companies according to the opinion of the respondents followed by management efficiency.  The factor assets quality was found to be least important for measuring business performance.