What Drives Teenagers To Tik Tok? A Reach On Male Tik Tok User’s In Chennai.
Tik Tok is a new form of communication where users can easily share their videos using filters and multiple options which are provided in the app. It has seen rapid growth in the number of users as well as uploads since it was launched in September 2016. In spite of the fact that it is the most popular video sharing application among youngsters, it has attracted relatively less attention from the research community. So, the research chooses Tik Tok app to study. Inducting the factors what drives male teenagers to use Tik Tok. The study is a quantitative research and using questionnaire as data collection tool to find out various results. Those types of questionnaires are distributed to Chennai teenagers, India, among 300 participants and randomly selected “between” 18 to 32 age groups.