Impact of Consumer Behavior on Indian Retail Sector
Abstract
In the competitive market, consumers are the key element and they have the choice makers. The behavioral pattern of the Indian consumer has been changed by organized retail sector. In no time buyer motivation is changing its perception . Media has the grate role to change the consumer mind to penetrate the retail sector , it has also implies the buyer occupation to spend money in retail sector . Under the one roof Consumer wants to eat, shop and obtain entertained without loss of time . Due to the increasing income of consumers today, they want to bang of choices, new verities and new option of shopping , and satisfy their desires . Consumers are more aspiring to shopping and need the shopping experience to there life . In early time Shopping was not a proactive need ,bur now shopping is a entertainment, need, by choice with organizes manner.
In India, Consumer dynamics is a changing scenario in retail sector , retailers had made to formulate their strategies and plan to deliver value to the buyer. So every retailer must have assessment the value of ethics within the retail marketplace. The primary determents identifying the growth, market place , profile of the consumer, demographic etc . It also means to say that, in the marketplace ,fairly competition and challenges take place, it lead to the Indian retail sector is more organized motivated to buying behavior to satisfy the target market’s and impact to improve the competitors. This study will examine to explore the impact of consumer behavior on Indian retail sector.