Business Intelligence and Analytics: Challenges and Opportunities

Abstract

The importance of data in business is very vital; because meaningful and actionable decisions can be made only with analyzing the data and these decisions will help organizations to grow further. Both the Business Intelligence and data analytics helps to analyze the data to get the insights from the data deluge. Today, Business Intelligence (BI) and Analytics terms are used interchangeably to some degree. Both the terms generally describe the practice of using Big data to make better business decisions. But are both the technologies actually the same thing? BI and Big data analytics need to be synchronized need to be used together more effectively for better decision making. Both are not the same thing, but they share a lot of the same common goals.