Veganism – A Business Opportunity or Just a Fleeting Fad: A Study Using Social Media Analytics

Abstract

Vegansociety defines - “Veganism is a way of living which seeks to exclude, as far as is possible and practicable, all forms of exploitation of, and cruelty to, animals for food, clothing or any other purpose.”The continued development of vegan and plant-based diet & lifestyle business stories that have occurred during the recent yearshighlights that this movement is getting started in making its presence felt& seems to be an interesting opportunity for entrepreneurs & start-ups tocapitalize on this growing popularity & demand particularly in Food industry.