Csr Initiatives And Corporate Image: Mediating Effect Of Employee Trust

Abstract

The stakeholder approach to CSR is very useful in identifying the right kind of initiatives to address the prevailing needs amongst them.  HR Managers play a pivotal role in framing the CSR policy of an organization.  They act as catalyst in deploying the resources of the organization towards the CSR initiatives. They are also responsible to evaluate the impact of the CSR programs in many organisation.   This paper focuses attention on trust which has been seen as an essential element for organisations to operate efficiently and for establishing their image.   In the present context, the research also becomes important as the Indian Companies Act (2013) requires organisations to invest 2% of their income on CSR initiatives.