IMPACT OF DIGITALISATION AND CUSTOMER SATISFACTION ON CABLE TV SERVICES IN TAMILNADU

Abstract

Today, individuals are anticipating gain such services so as to bring Entertainment, stimulation, knowledge and information into their homes. The present study shows about the socio economic factors of the users and to break down the reasons and fulfillment level about the Cable TV Users. The data is collected from 200 customers of Cable TV services living in Tamilnadu. The study highlights that most of the respondents want to improve Cable TV services as a result of its image or picture quality, reasonable or sensible price, different sorts of boutiques and more channels. Subsequently the Cable TV services provider must focus on customer service, customer engagement, and picture quality, reasonable cost instead of different components to make their business increasingly effective and fulfill or satisfy the customers.  The present study helps to find out the level of satisfaction of customers in regards to some selected cable TV company. This study likewise attempts to break down the factors which influences on selection procedure of customer when they are purchasing variety of brand.