A STUDY ON THE INFLUENCE OF MOBILE ACCESSORIES PURCHASED IMPULSIVELY, WITH SPECIAL REFERENCE TO CHENNAI CITY

Abstract

Earlier were the days when it was difficult to find out a cellular phone with any one person among the 100. But, today it is difficult to find a person without the cellular phone or a smart phone. Not, only a Smartphone nowadays we can see n number of accessories tied up to a particular Smartphone or a cellular phone. The R & D in the accessories market is so vigilant in order to change according to the consumers wants. Perhaps we can say that the Mobile Accessories market rolls out a new accessory every month creating a wow factor. The wow factor created by the Smartphone’s is in the maturity stage whereas the accessories market is growing in an upward trend. A study which was conducted recently stated that the accessories market is growing directly proportional to that of the Smartphone market.