A STUDY ON CUSTOMER BEHAVIOUR AND SATISFACTION TOWARDS ONLINE SHOPPING AMONG FMCG WITH SPECIAL REFERENCE TO CHENNAI

Abstract

This research is focused on the satisfaction of the customers through online shopping of FMCG Products. The customers are plays a vital role in the marketing. This paper is to identify the influencing factors of Customers. This research mainly focused on the  primary data to analysis the customers’ satisfaction. The tools of this research are percentage, correlation and chi square. The sample size is 120. By using the statistical tools to know about the customer’s satisfaction of online shopping. The success of the online shopping has been measured their purchases level by their satisfaction level.