Self-Driving Car + Car Advertisement = Self-Driving Car Advertisement?
Abstract
Industry 4.0 is one of the industrial revolutions that gives a monumental effect to many business sectors. The emerging technologies of Industry 4.0 technologies change the way business operates and personal daily lives. The disruptive nature of industry 4.0 provides a new business opportunity from the existing business models. This paper discusses technologies related to Industry 4.0 era such as Big Data and Internet of Things and provides an overview of the current business trends. It is also discussed about the proposed business model on how car advertisements can benefit from the technologies by adjusting their business models and combining all key technologies in Industry 4.0.