Guest's Perceived Attributes Of Food And Beverage Outlet Selection In Delhi And Guest’s Satisfaction Towards Services Provided By The Food And Beverage Outlets
Abstract: In the present era, there are so many factors that a customer or guest looks upon while selecting a food or beverage outlet. Today , people not only give preference to cost friendly restaurant but also look upon the service provided, location of restaurant, behaviour of restaurant staff, cleanliness, value for money so many other parameters. If a food outlet provides excellent services to the customer than customer always likes to go that outlet again since it is well said that first impression is the last impression. So, selection of a restaurant or any food/beverage outlet by the customer based on the attributes of the outlet is considered as the noteworthy core concept and a significant success factor in the hospitality industry. A successful outlet always tries to convey astounding services to the clients, and thus services or facilities provided to the customer is viewed as the life of the outlet. Without providing good services/facilities, no organization in this world can survive for a longer duration of time period. The services/facilities in hospitality industry are a very important factor of success. The purpose of this study is to establish a relationship between guest selection of a food and beverage outlet and attributes/features/ services or facilities provided by the existing food/beverage outlets in Delhi. Via this article, a detailed overview about the selection of food and beverage outlets by the guest’s in Delhi based on the attributes of outlets will be explored. A planned questionnaire was used to conduct this study with input from number of individuals who visited the various food/beverage outlets in Delhi. Variables were chosen and modified based on the earlier literature done by various researchers.