Determinants of Millennial Online Consumer Behavior and Prospective Purchase Decisions

Abstract

As per an ongoing study led by Sheer-ID (An American eligibility verification services company), web-based shopping is up 13% year over year among millennial.  Owing to this tremendous growth, the given study focuses on identifying and analyzing different attributes affecting the millennial perception towards internet shopping. The data for this study was gathered using direct overview with the help of an organized poll .The survey was done on the millennial of Uttrakhand. All factors were distinguished utilizing the writing on web-based shopping. The data were analyzed using SPSS.   Factor analysis identified the factors.. The consequences of this investigation offer a valuable reference to the e-advertisers to comprehend the variables affecting buyer conduct and with the help of these components they can additionally hone their showcasing systems to draw in and hold clients.