Analysis of Digital and Conventional Marketing through Return on Asset with Implications of SE-SM Optimizations and SE Marketing

Abstract

The digital technology and marketing is active fast growing field in daily life. It changing the end-user’s marketing strategy and trades which related to the marketing products. The digital marketing is rely on digital data which are incorporated with business techniques to attract the end-users through the search-engine-social-media optimization-SESMO and search-engine-marking-SEM. The SESMO and SEM are the playing the major roles to capture the market strategies for successful trading. The researchers are proposed approaches and methodologies for trading the products for successful return of invested assets. But some challenges and complexities still awaiting for the solutions in digital marketing. The complexities are customer behavioral trading and end-users convenient trading. This research paper is proposing two major objectives: first one is the description of SE-SM optimization, digital and conventional marking, second one is the description of return the invested asset values with the implications of SE-SM optimization along with the SE-marketing.  This research is helpful for new researchers and marketing-enterprisers to start their new marketing strategies through SE-SM optimization for capturing the thinking-pulse of the customers.