Farmer-to-Customer Direct Crop Selling Techniques: A Review

Abstract

Crop selling and buying is such a headache for farmers and consumers as farmers are not getting much price of crops and on the other hand customers are buying crops at a high rate. In the current system, farmers to direct consumer marketing is the need of the country. As farmers are not getting high remuneration on the selling of agriculture commodities and customers are also not satisfied because they are paying high price than the original price of the product. This situation happens because of mediators. In this paper, we are trying to analyze various approaches regarding farmer to customer crop selling.