Customer Relationship Management in Digital Age Banking

  • Manisha Buragohain


Banks today are continuously striving to achieve competitive advantage and this can be achieved only through customer satisfaction. Customers are regarded as the king in any business organisation and the banking sector is not an exception. This identifies the need for Customer Relationship Management (CRM) strategy in the banking sector. CRM can be regarded as an important strategy used for proper co-ordination of technology and relationship marketing. Technology has a great potential which has revolutionised banking practices and has restructured the banking service. In the digital age, banks have started investing in technology enabled software to build a strong bond with their customers.

How to Cite
Manisha Buragohain. (2020). Customer Relationship Management in Digital Age Banking. International Journal of Advanced Science and Technology, 29(6s), 3694 -. Retrieved from