STUDY ON EFFECT OF SOCIAL MEDIA ON RETAIL BUYING BEHAVIOUR.

Abstract

Retail is one of the major sectors in India seeking attention for the investment. It is also approaching a lot of foreign direct investment. An explosion of social media networks, in the last decade has erupted tradition information seeking in market. Social media such as Face book, twitter, you tube, Google has added a new social dimension to the web.  The digital revolution has opened way for many impacts. All of the markets are experiencing the effects of the “Fourth Industrial Revolution.” This revolution reflects the velocity, scope, and systems impact of a digital transformation that is changing economies, jobs, buying and selling as it is currently known.  The same is also effecting the buying behaviours of the consumers. It is found that compared to traditional marketing process, social media buying has become the much accepted market by the consumers.