“A Study on Comparative Preference of Life Insurance and Mutual Funds”
Abstract
The current 'Social Finance' concentrates on factors impacting determination of common reserve and disaster protection plans are not many and next to no data is accessible about investor perceptions, The objective is to study the investors’ behaviour towards different savings avenues on the basis of their age, gender, education and profession and income, study the scheme preference of investors. This research attempts to understand the transition of behaviour on how investors feel about investment in safe and risky investment schemes between mutual funds and insurance also taking into account the factors like age, gender, profession and income which influence such decision making .Demographic factors considered are- age, income, gender, profession and qualification, since there are more than two factors under study so two way ANOVA will be used for analysis and to establish relationship between the factors. The hypotheses will be based on age, gender, profession, income and qualification.