Consumer Buyıng Behavıour: Vırtual Stores Vs Mortal Stores

  • Jhalak Agarwal, Dr. Madhura Bedarkar


The buying behavior of consumers has dependably been recognizing advertising substance, widely contemplated and considered over. It is trusted that buyers or clients settle on buying choices on the delivery of little specifically picked bits and pieces of data. Therefore it will be critical to comprehend what and how much data is required by the client to enable him to assess the products and enterprises advertised.

Online shopper purchasing conduct is the conduct showed by customers in hunting down, buying, utilizing and assessing of items or administrations that they presume would satisfy their needs through web media, though disconnected buyer purchasing conduct refers to the purchasing conduct of a definitive purchaser who likes to visit conventional stores or contact sales representative/utilize magazines/daily papers/telephonic media for purchasing any item/benefit.

The on the web and disconnected customer conduct has been inspected under different settings throughout the ages. The investigation advances with a theory that there is a critical distinction between purchaser purchasing choice procedures in on the web and disconnected medium in light of Gender. The information gathered from surveys will be dissected by utilizing descriptive statistics, which implies by utilizing diverse average and percentage methods. This will be shown with the help of graphs and charts. T-test will also be applied to test the null hypothesis.

This study endeavors to propose a system with significant concentration on contrasts amongst online and offline consumer buying behavior in light of sex.

How to Cite
Jhalak Agarwal, Dr. Madhura Bedarkar. (2020). Consumer Buyıng Behavıour: Vırtual Stores Vs Mortal Stores. International Journal of Advanced Science and Technology, 29(5s), 2987-3004. Retrieved from