Insurgence of Cold-pressed Juice:New Trend in the Beverage Industry

  • Mudit Sharma


In this fast paced world, people want to take care of their health and stay fit, and therefore are looking for a wide range of options for the same, and cold-pressed juices are one such option.The juices which are available in the market are either very expensive, or they are not healthy enough to be consumed, as they contain a lot of added sugar, preservatives, water and other artificial content. Cold Pressed juice is a technique by which fruit juices are prepared fresh and are then preserved using the High-Pressure Processing (HPP) as opposed to heat so there is no risk of changing of taste and storing. This method also removes harmful bacteria and maintains a higher yield of vitamins, minerals, and enzymes, and preserves a fresher taste, also it doesn’t require addition of any preservatives. The aim of this research is to study the growing demand and need of such cold-pressed juices in the Indian market, which would be verified by analysing it quantitatively. The scope of the research is also to study opportunities of the product in the market.

Research Methodology: The theoretical analysis of  the study was conducted by collecting secondary data and empirical study with quantitative survey method, would be conducted on collected data.The survey would be conducted by collecting data from different societal domains, in the age group of 16 to 75, while analysing difference in preference of different age groups.

How to Cite
Mudit Sharma. (2020). Insurgence of Cold-pressed Juice:New Trend in the Beverage Industry. International Journal of Advanced Science and Technology, 29(5s), 2832-2843. Retrieved from