Strategies of Business Model Establishment for The Financial Technology Industry in Indonesia
The measurement of marketing performance has been a major concern in the marketing literature and has become a core problem in companies, one of them is in the financial technology (fintech) industry. The approach used in assessing marketing performance in this study implemented strategic management theory and aspects of the resource-based view approach. The purpose of this study is to look at the influence of innovation and value creation on business models. This research was conducted by distributing questionnaires to 72 fintech companies in Indonesia that are members of the Indonesian fintech association. The sampling technique used was simple random sampling. This study applied Partial Leas Square (PLS) path analysis as data analysis technique. The findings in this study indicate that there is significant influence of innovation and value creation on business models.