Factors İnfluencing İmpulsive Buying of Personal Care Products at Retail Store
This paper seeks to analyze some of the factors that affect consumers' impulsive purchasing behavior in supermarkets. It also aims to check relations between these variables and the actions of driving purchases. Key research is conducted amongst people who shop at Pune supermarkets. This topic is a quantitative one, therefore we distribute survey forms to certain populations to obtain their respective opinions on our issue. The experiment is conducted according to age group by the ease and allocation sampling. The findings show that most supermarket guests buy impulsively. Most respondents do not plan ahead if they visit a store. Instead, we walk down aisles/ products and buy what we think they need. Many things including personal care items, food and accessories are bought impulsively by most respondents. They take time to consider if they really want these items for other things, such as electronics and kitchenware. With every factor in mind, the product class plays a marginal role in the effect of impulsive buying behaviors.