Channel Loyalty vs. Show Loyalty

Abstract

Television watchers are shifting to OTT platform such as Netflix, Hotstar, Amazon prime and other OTT platform because of the content and wide variety of shows. Therefore, media companies are in big trouble as millennials are ditching television, hence they came up with a strategy to find out people are more loyal to Channel or Shows. Data is collected from the millennials. Correlation and regression is conducted to achieve the objective of the study.

Data analysis reveals that women prefer to watch television compare to men.