Impact of Customer Relatıonshıp Management ın Restaurant

Abstract

Customer Relationship Management (CRM) is an integral part of running any customer- driven business. It consists of acquiring and analysing the customer data, to improve customer engagement and boost sales. The motive of this study was to understand the effect Customer Relationship Management (CRM) has on customers in a restaurant. The objective of the study was to decide if (CRM) has an effect on customer loyalty and to determine if CRM in organisations leads to a long or short term financial impact and to find out the extent to which effective CRM leads to customer satisfaction and to assess if the services provided by the restaurant are able to meet the needs and wants of customers.

CRM and customer loyalty are in a cause and effect relationship in the restaurant space and an effective CRM does more good to the restaurant.