Determinants to improve the quality of E-banking services- Special focus to Eastern-Odisha region.

Abstract

The present study undertaken to assess the determinants factors that enhances the utility of e-banking service based on service quality dimensions in eastern-Odisha region. To know the extent of utility of e-banking service, the service quality dimensions are tested through the demography profile of the response based on primary study.  The study concludes e-banking is maintain efficiently the crunch of banking needs and it is responsive by customer but still there is a question mark  for reliability, accuracy. Traditional habituated banking practice and illiteracy is also questioning for convenience and tangibility. Assurance and security threat is always a obstacle for e-banking service. However, , customer services provides by e-banking service attract the customers and creates a barrier free mindset to accept the e-banking services widely with precaution and awareness of threats.