An Empirical Analysis of Consumer’s Online Shopping Preferences in Fashion Apparels

  • Dr. Nagunuri Srinivas


Consumer  acquiring conduct has changed from obtaining in stores to buying on the web in any occasion, buying from big screen to buying little screen for instance move structure windows PC to mobile apps. There is an adjustment in context of consumer moving from business focus to promote space. Consumers at present prefer to shop things online over conventional procedures for shopping in stores. Durga Wati Kushwaha (2019), stated that the simplicity of shopping and the doorstep conveyance were the significant driving variables behind their picking of the online method of making buys. Larger part of the individuals were happy with the services given by the merchants and would prescribe buying clothing through application to a companion or an associate. Dr. R. Sivanesan, IIP. Anisha & T. Abisha (2017), point out that the online retailers working in India have this significant obligation of  keeping their consumers refreshed with facilities as online business is the quickest developing industry and has a great deal of advancement to be made in time. The factors that keep internet shopping of attire are the facilities, time factor, offers, ads, value, services, sway on the economy, adaptability to adjust to new changes are every one of the parts of the changing patterns in online based shopping of clothing. The investigation led on cross sectional sample of 400, Stratified disproportionate Non- random convenient sampling technique was used for the determination of the respondents from Hyderabad consumers of online shopping which comprises of age group of 18 to 50 years who are various callings, speaking to different pay groups and are instructed embraced to different ways of life. The aftereffects of the understudy will help the Marketers with understanding the factors affecting plan changes on shopper inclinations and draft the approaches to tap the perfect market.

How to Cite
Dr. Nagunuri Srinivas. (2020). An Empirical Analysis of Consumer’s Online Shopping Preferences in Fashion Apparels. International Journal of Advanced Science and Technology, 29(11s), 2042-2050. Retrieved from