GoPro Market Analysis & Strategy Recommendations

Abstract

From utilizing of “blue ocean strategy” to its full extent while baking virality into products using “consumer-driven marketing”, San Mateo based action camera producer GoPro has it all. However, in a decade of unprecedented rivalry among tech consumer products, someone might lose its competitive advantage and almost go extinct in a matter of years. The purpose of this report is to present a market analysis and provide recommendations for GoPro’s growth options in operating action camera as well as adjacent markets. From utilizing of “blue ocean strategy” to its full extent while baking virality into products using “consumer-driven marketing”, San Mateo based action camera producer GoPro has it all. However, in a decade of unprecedented rivalry among tech consumer products, someone might lose its competitive advantage and almost go extinct in a matter of years. The purpose of this report is to present a market analysis and provide recommendations for GoPro’s growth options in operating action camera as well as adjacent markets.