Impact of Different Store Atmospherics on Consumer Buying Behaviour

Abstract

The aim of the study is to understand whether the store layout and atmospherics play a pivotal role in determining customer’s experience and  consumer buying. Does it create an impact on the customer and if it does, what is that the consumer is most attracted to that drives it to make a store more favourable over others selling the same goods. The lighting, ambience, sound or the smell of a place. The signage store is trying to express to the colour scheme of the store. The temperature of the store or the music beat of the place. If it is the overall culmination of this all or the specific of anyone the elements that is better suited to a customer