Economic Impacts of COVID-2019 and its Implications on e-Commerce Buying Interest: A Case Study in Shopee Online-shop

  • Abdul Halik, Donny Arif, Ratna Ekasari, Nikma Yucha, Rezki Aulia Pramudita

Abstract

The main objective of this study is to investigate the economic impact of the COVID-19 pandemic on the implications of buying interest in e-Commerce. This research was conducted with two regression tests. The first obtained a significant influence on the implementation of social distance and fear of COVID-19 policy on buying interest, and the second test was conducted to obtain the value of support from the control variable (Z), namely promotion in encouraging social distance and fear COVID-19 variable goes to buying interest. The test results concluded that the economy can still be supported nationally with online trading efforts through e-Commerce. Social distance has a positive and significant effect on buying interest. Fear of COVID-19 negatively affects buying interest. Social distance has a positive and significant effect on promotion. This means that fear of COVID-19 has a positive and significant effect on promotion.

Keywords: economic impacts, COVID-2019, e-commerce, buying interest, online-shop

Published
2020-06-06
How to Cite
Abdul Halik, Donny Arif, Ratna Ekasari, Nikma Yucha, Rezki Aulia Pramudita. (2020). Economic Impacts of COVID-2019 and its Implications on e-Commerce Buying Interest: A Case Study in Shopee Online-shop. International Journal of Advanced Science and Technology, 29(04), 2530 - 2538. Retrieved from http://sersc.org/journals/index.php/IJAST/article/view/21093
Issue
Vol. 29 No. 04 (2020): Vol 29 No. 4 (2020)
Section
Articles