Enriching User Experience by Transforming Consumer Data into Deeper Insights

Abstract

In every field, during a particular era, there is someone, who stands up to a cause. There is a "North Star" in the sky, to guide the "navigator", who might erringly go astray to reach destination. The star gives direction, through sheer stability. Consumer analytics as such is widely accepted throughout the world. It specially has a very firm footing in enriching user experience, thanks to the gigantic data collection exercise. The popularity seems to have stemmed from the fact that, Analytics is the real "navigator", based on data facts, has the panacea for the business problems and leads the way forward, whenever required!