Model of Social Responsibility Performance Measurement Using NH Approach for SMEs: A Study in Local Community Domiciled Around the Cement Mine in Indonesia

Abstract

The study was conducted in communities that are domiciled around mining areas and cement factories in Central Java and East Java in Indonesia (1 km radius from the mining area and cement factory). Research data in the form of primary and secondary data, with survey data collection techniques, interviews, observation, and documentation. The NH Approach instrument was developed with the contextuality of the research locus. The number of respondents was 150 people, with a respondent rate of 90 people. Data analysis uses NH Approach steps. The results of the NH Approach CSR community empowering assistance for Community Development programs show a high-grade category (B) with a score of 68.33. Nevertheless, the grade is still below expectations. There are still many dimensions that are of low-grade value because aid is not yet optimal. The lower performance occurred in CSR for community empowering partnership programs, where the grade was Low (R) with a score of 61.33. The low-grade results were triggered by the lack of partnership assistance. The value of partnership assistance aside from its small portion, there are also restrictions on the types of SMEs that receive revolving fund assistance. This research has limitations, namely the level of difficulty in developing contextual or integrative dimensions or indicators. It can have an impact on the difficulty in developing and validity of measurement instruments. This research contributes to see and evaluate the effectiveness of community empowering CSR assistance so that it can be used as a reference to improve and develop CSR assistance for the next community.