Tourist Behavior Destination Selection Model

Abstract

This study uses a quantitative approach to analyze the direct relationship between variables in the model, namely variables travel expectations, destination image, tourist satisfaction, and tourist loyalty. The theoretical model testing participated by 413 respondents who were determined by accidental sampling and SEM-AMOS analysis was used to confirm confirmatory factors. This research has answered four main problems, which can be explained as follows, (1) expectation variable has a positive and significant influence on destination selection, (2) destination attractiveness variable has a positive and significant effect on destination imaging, (3) image variable destination has a positive and significant effect on tourist satisfaction, and (4) tourist satisfaction variable has a positive and significant effect on tourist loyalty. The practical implications of the research recommend that if Bali tourism destinations expect tourists to be loyal to Bali destinations, then all stakeholders of Bali tourism destinations must be able to maintain the tourist satisfaction factor, where they are currently very satisfied with the existing tourist attractions and satisfied with the trip in Bali. Some are also satisfied with the availability of facilities and are satisfied with services during a vacation in Bali.