The Evolution Of The Motivational-Behavior Relationship For Entrepreneurship

  • KRISHNA MURARI

Abstract

The importance of entrepreneurship and its role in national building has been multiplied with the sign of
recession in the world specifically in the light of the new COVID 19 threat. Despite of high failure rate of
startups and entrepreneurs, phenomenon growth of entrepreneurship creates a curiosity to study the
reasons for this phenomenon, motivational and behavior relationship for entrepreneurship. Review of
literature to trace back the evolution of motivational-behavior relationship for entrepreneurship is carried
out. The motivational aspects and behavioral aspects of entrepreneurship are identified and the
motivational-behavior relationship for entrepreneurship from previous research is found out. Based on the
above, a framework for motivation, behavior and entrepreneurship has been developed for further
research. During study, it is found that motivational factors like need for challenge, need for competition,
need for achievement, urge for innovation and discovery, urge for wealth creation and capital
accumulation, need for financial freedom and autonomy, and, urge for independence and recognition, and
are prime motivating factors for entrepreneurial behaviour along with intrinsic characteristics of a person.
A theoretical framework has been developed in this study to facilitate a focused research in this field by
identifying the motivational factors, dimensions of intrinsic nature and behavioral dimensions.

Published
2020-05-20
How to Cite
KRISHNA MURARI. (2020). The Evolution Of The Motivational-Behavior Relationship For Entrepreneurship. International Journal of Advanced Science and Technology, 29(7), 2573-2584. Retrieved from http://sersc.org/journals/index.php/IJAST/article/view/18034
Section
Articles