Environmental Management System (EMS) and Green Marketing Mix (7Ps) for Hotel Sustainable Industrial Performance: A Conceptual Model

Abstract

Research that has evolved and focused on themes that connect the environmental
management system (EMS) with the Green Marketing Mix in the field of hospitality has
encouraged the writing of this research. In connection with the increasingly frequent
occurrence of environmental impacts due to the effects of tourism development,
academics and practitioners pay attention to sustainable hotel industry performance by
adopting an environmental management system (EMS) and utilizing the Green Marketing
Mix. All of that is one of the efforts of the hotel to create sustainable business conditions.
The integration between these practices is expected to help the hospitality industry in
particular and the tourism sector in general in achieving sustainable business
performance. Furthermore, this study aims to propose a scientific conceptual model to
clarify the relationship between the four variables in the context of the hotel sector in East
Java Province, Indonesia. The research results will be very important for the hospitality
industry and the world of tourism with the aim of ensuring the sustainability of their
business.