Study On The Impact Of Online Consumer Reviews On Online Consumer Purchasing Decision

Abstract

Online Consumer Review Platform Is An Emerging Market Phenomenon That Is Increasingly Influencing
The Purchase Decision Of Consumers. Huge Volume Of Information And Shopping Experience Of
Consumers About The Products Are Available Through Different Online Review Platforms. This Study Tries
To Understand The Impact Of Online Consumer Review On Purchasing Decision. The Study Was Mainly
Focused On Ernakulam District. This Study Found Out That The Online Consumer Review Platforms Create
An Impact On The Consumers’ Purchasing Decision.