The Model Of Customer Trust Heritage In The Region Of Bandung Metropolitan Visitor

Abstract

Researchers are interested in examining heritage, especially heritage buildings as a locus of study. The technique used in this study is a cross-section, which is a study conducted at a certain period, carried out at various Heritage buildings in the Bandung Metropolis Region. The type of research used is descriptive - verification. The results showed that: The description of service experience is in the category of not good to good, The image of the brand image is in the category of not good to good. Where the highest aspect is the level of historical appeal in the Historical Building (Heritage), the picture of customer value is in the category of not good to either. Where the highest aspect is the sacrifice of time spent in proportion to the service at the Historic Building (Heritage).