Analysis Of Factors Affecting Community Decisions To Apply For Online Loans (Fintech)

Abstract

The purpose of this study was to determine the effect of Social Factors, Personal Factors, and the Number of Online Loans on the Public Decision to Submit an Online Loan (Fintech) with the Online Loan Distribution Process as an intervening variable. The population in this study is the people of West Sumatra. The research sampling method of 100 people used quota sampling. Data processing with SmartPLS 3.0. The results show that: 1) Social factors have a positive effect on community decisions for online loans. 2) Personal factors have a positive effect on the People's Decision to Apply for an Online Loan. 3) The number of online loans has a positive effect on the community's decision to apply for an online loan. 4) Social Factors have a positive effect on the Online Loan Distribution Process. 5) Personal factors have a positive effect on the Online Loan Distribution Process. 6) The number of online loans has a positive effect on the online loan distribution process. 7) Online Loan Distribution Process has a positive effect on the Community Decision to Submit Online Loans. And the indirect effect is greater than the direct effect, so it can be said that the Online Loan Distribution Process variable is an intervening variable between Social Factors, Personal Factors and Online Loan Amounts with the People's Decision Variable Online Loan variable.