A Comparative Analysis of Customer Satisfaction with the policies and services of the private sector banks – with reference to ICICI Bank in Moradabad region

Abstract

There are various private/non-public banks working in India for giving services to their customer. Some of them are ICICI Bank, HDFC Bank, ABN AMRO Bank, Kotak Bank, YES Bank, Indusind Bank etc. ICICI Bank is the largest private-sector banking company offering a variety of services to its customers, including deposits, credit cards and ATM cards. This is one of a kind of customer-oriented banks of this sector. All the services ICICI Bank offers to its customers revolve round. It offers all services which revolves around and as per the requirements of its client. The prerequisite for the analysis was to analyze feedback from customers and their level of awareness of numerous private sector financing services. The research would allow banking companies in the private sector to understand how consumers don't use the services that the banks offer. Also, in this study, it was searched out that what are the various personal financing policies and services are offered by private sector banks to its customers and what are the parameters through which ICICI Bank is differ from other private sector banks. This study will also help to analyze customers' changing attitudes to the services provided by the ICICI Bank and in comparison to other private sector banks.