An Assessment of the Ergonomic Quality of a Mobile Cinema App with Novice and Expert Users

Abstract

Golden Screen Cinemas Sdn Bhd formerly known as GSC or GSC Cinemas is one of the major cinema chains in Malaysia. It provides an online ticketing system where customers are able to purchase movie tickets through mobile app. This study was geared towards testing the ergonomics of the GSC Cinemas app. Twenty respondents were chosen to participate in the evaluation. The results show poor ergonomic quality of the app. The app was inefficient and users were not satisfied with the layout of information presented. Furthermore, users found some difficulty when using the app for the first time. The participants were also not satisfied with some of the features and suggested numerous improvements. Recommendations were made in order to improve on the ergonomics of the GSC Cinemas app. The findings reveal several findings and feedbacks that require improvements on the design of the app.