Comparative Study for Evaluating the Usability of E-Commerce Sites using Google Tools-A Survey

Abstract

Today Online Social Network becomes base paradigm for most of the Ecommerce Websites. The
performance measurement of E-commerce website becomes critical part for companies to
implementing the successful business strategy so that increases the ROI factor. The primary concern
of attention to OSN for researcher because of easy data availability using Google and another third
party tools. The aim of this article to discuss key performance parameters for E-commerce website
using Google online tools by data visualization .This data could be very useful for any web optimizer
for implementing business intelligence policy for the E-Commerce companies.