Survey Paper on Customer Engagement Loyalty Program using OSN and Analytics

Abstract

Since the foundation of internet, Online E-commerce websites have rise as the main gateway. Today
most of companies have Online Social Network for targeting customer engagement towards products
using different OSN modules.OSN as it name suggest it is a social structure made of individuals over
the internet through social sites establish a forum for discussion and exchange information. The main
aim of the paper to discuss how companies/Marketers used to track online conversions (Macro vs.
Micro) using OSN modules .This paper describes different modules used in Online Social Network
and how analytics strongly associated with OSN in future work for customer engagement loyalty
program.