The Antiquity of CSR: It’s Impact on Organisation Effectiveness

Abstract

Today, every company is involving itself in the society and showing enlarging concern in Corporate Social Responsibility. The concept of Social Responsibility means the duties and obligations of entrepreneurs to contribute towards the wellbeing of the organization and society as a whole. Organizations are building a network of their activities with the help of reports on CSR that shows a ground plan of their initiatives in making surrounding clean and green. This paper analyzes the growth of CSR during different years, bring out the various contribution of the researchers and experts on CSR, peculiar and distinct extent of CSR is also being analyzed. The future of CSR is bright when it sustains to combine different aspects of sustainability, development of shared values. The adoption of new technology and tools can lead to growth of CSR.