How Psychological Capital and Service Climate as Psychosocial Factors Influencing Organizational Commitment and its impact on Productive Behavior and Well-being at Work of Blue Collar Worker-Generation Y

Abstract

Retail work sector is one of the largest industrial sectors that absorbs a significant
number of workers, including in Indonesia. Nowadays, the business challenge of retail
companies is no longer limited to sell products to the potential market but also required to
provide customer service excellence. To win increasingly competitive business trends, the
role of blue-collar workers as the front liners become important and is expected to be an
effective solution for the company. Currently, blue-collar workers around the world are
dominated by Generation Y, which one of the characteristics is related to the issue of
organizational commitment and the innovative mindset that likes new breakthroughs. This
research aims to find how psychological capital and service climate influencing the
organizational commitment of Generation Y’s blue-collar workers and how it will affect
their productive behaviour that’s innovative work behaviour and well-being at work. This
study involved 401 respondents of Generation Y’s blue-collar workers in one of the major
retail companies in Indonesia.