Consumer Acceptance and Adoption towards Payment-Type Fintech Services from Malaysian Perspective

Abstract

Fintech is touted as a new paradigm in which information technology is driving thetransformation and innovation in the financial services industry. Fintech is evolving at a rapid speed, driven by favorable regulation, information technology and led by the consumer’s acceptance and adoption whose keen for cost reduction and improved quality of financial services. This paper conducted a descriptive analysis on consumer acceptancetowardspayment-type Fintech service by applying variables associated with Technology Acceptance Model and Diffusion of Technology. In addition, it analyzed the determinants of payment-type Fintech service adoption among Malaysian’s mobile user and the causal relationship between variables towards consumer decision in adopting payment-type Fintech service. Quantitative research and descriptive research are utilized.The outcome indicates all variable are significant except perceived ease of use and social influence.