Factors Influencing Customer Continuance Intention in Using E-Money Application: Case of Jakarta
Abstract
This research aims to explore the influence of network externalities, perceived complementarity, perceived ease of use, perceived usefulness, and perceived value have an influence on the user's continuance intention of the e-money OVO brand.
Published
2020-05-15
How to Cite
Pantri Heriyati, Nur AsiahAyu Tri Jaya, Janice Michelle Ticoalu, Apriani Kurnia Suci. (2020). Factors Influencing Customer Continuance Intention in Using E-Money Application: Case of Jakarta . International Journal of Advanced Science and Technology, 29(05), 6193 -6206. Retrieved from http://sersc.org/journals/index.php/IJAST/article/view/15624
Section
Articles
