Consumer Behaviour towards Organic Food in Hyderabad, India

Abstract

This study tries to understand the rise in consumption of organic food with regards to Hyderabad, India. The study also tries to check the awareness of organic food among the general public of Hyderabad. The study tries to find whether factors such as Quality, Health, Trust, Price, Environment and Convenience has any significant associationwith level of awareness and consumer behaviour. The study alsochecks whether the factors are correlated to each other.