A Study on Perceptiveness and Revisiting Intention of Tourists for Green Hotels in Chennai City

Abstract

Tourists are expecting that hotels have to give attention for conservation of environment and judicial use of natural resources and hotels are realizing transformation of tourists for green and they are involving in promotion of green practices in their operations. The tourists are agreed with green hotels conserve environmental resources, green hotels use environment friendly substances, green hotels reduce environmental degradation, green hotels give pollution free atmosphere, green hotels offer organic products, green hotels provide natural amenities and green hotels adopt humanistic design and 42.67 per cent of tourists realize medium level of perceptiveness for green hotels. Significant difference exits between perceptiveness of tourists for green hotels and their profile. Perceptiveness for green hotels is significantly, positively and moderately related with revisiting intention of tourists. Thus, green hotels should apply effective waste management practices and they must always use non conventional energy, In addition, green hotels should get green certification for their practices.